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Is there an industry standard for how many customers typically zero out of an IVR; and at what point customers zeroing out is an indicator that your IVR is not effective? If a quarter of your customers are zeroing out at some level, is an IVR worth i

Is there an industry standard for how many customers typically zero out of an IVR; and at what point customers zeroing out is an indicator that your IVR is not effective? If a quarter of your customers are zeroing out at some level, is an IVR worth it?

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Customer Contact Week Australia and New Zealand

18-19 March 2026
Royal Randwick Racecourse, Sydney, Australia
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