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Is there an industry standard for how many customers typically zero out of an IVR; and at what point customers zeroing out is an indicator that your IVR is not effective? If a quarter of your customers are zeroing out at some level, is an IVR worth i

Is there an industry standard for how many customers typically zero out of an IVR; and at what point customers zeroing out is an indicator that your IVR is not effective? If a quarter of your customers are zeroing out at some level, is an IVR worth it?

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CCW Emerging Technology Exchange February 2026

February 4 - 6, 2026
San Diego Mission Bay Resort | San Diego, CA
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CCW Executive Exchange March 2026

March 4 - 6, 2026
Downright Austin | Austin, TX
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