Data is a powerful tool for today’s retailer. The information generated by website visits, customer purchases and store loyalty programs contains rich insights that can be used to drive marketing automation and conduct trend analysis. But retailers often struggle with how to collect, process, and analyze the enourmous amount of data coming from thousands of uncoordinated sources. Even more challenging is performing this analysis at the speed of e-commerce - in time to make a relevant recommendation before the consumer’s attention is stolen away. This was the challenge facing global retailer MUJI when they came to Treasure Data.
Treasure Data partnered with Shopping Experience Transformation to showcase its latest case study helping MUJI turn “big data into big revenue”. Get an exclusive look at how Treasure Data helps MUJI unify the on and offline shopping experience.
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Case Study: Driving Sales with Targeted Rewards
Customer Contact Week | 04/07/2016