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What Exactly Is The "Customer Engagement Journey"?

CCW Digital | 08/02/2016

Ask a thought leader about the biggest customer management trends, and you’ll likely hear talk about the “customer engagement journey.”

Ask a thought leader to articulate precisely what that journey entails, and you’ll likely encounter silence.

If you’re like us, you agree it’s time for a change!  It’s time for answers!  If we’re going to invest substantial amounts of money, time and resources into this “journey” concept, we should probably understand the nature of our investment.

To help us determine which types of customer communication and/or behavior are part of the engagement “journey,” answer the poll below (check all that apply).  Results will be featured in Call Center IQ’s Executive Report On Next-Generation Customer Engagement.  The free report will be available the week of August 22.

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