Winning True Customer Loyalty and Trust in a Recession: A Conversation with Expert Shaun Smith

Would you believe it if someone told you that in over 50 percent of cases, lack of trust was the primary reason a customer decides not to buy? According to customer experience expert Shaun Smith the elephant in the room in the failed sales department is absence of trust. Shaun Smith is an internationally acclaimed consultant and thought leader. His latest book, See, Feel, Think, Do–The power of Instinct in Business, investigates the role of instinct and innovation in customer experience. Smith explains how companies can improve customer loyalty during the current economic crisis.