If you learned that a natural disaster was about to hit your neighborhood, you would surely make the necessary preparations.
If you care about delivering an optimal customer experience, you must apply the same logic to your channel management strategy.
Even though your brand might be the only one accountable for satisfying customers in a given interaction, it is doubtful that your brand is the only entity responsible for creating that experience. More likely than not, you work with an array of channel partners whose strategies, philosophies, priorities and practicalities can serve to either enhance or destroy the relationships you are creating with customers.
Luckily, you need not sit on your hands. In this exclusive podcast with Customer Management IQ, Reza Parsia of LANDesk Software shares the keys to proactively recognizing gaps between your organization and other channel partners to assure you fall on the side of enhancement rather than destruction. What key factors determine a channel partner's fitness to work with your organization? And how can you leverage customer insights to strengthen these partnerships?
These answers and more can be found in this exclusive CMIQ podcast! And if you like Reza's perspective, check him out at the 5th Channel Management Summit, at which he will be serving as one of our featured presenters. You can download the free agenda below!