Kirsty Traill is the VP of Customer at Hootsuite. She is a creative, solutions-based thinker, who focuses on delivering the best customer experience whilst optimizing business operations.
At Hootsuite, she is responsible for Voice of the Customer, taking a data driven approach to ensuring Hootsuite customer’s perspectives and needs are understood and surpassed across the customer journey, utilizing customer insight to drive strategic initiatives and deliver a superior customer experience.
In this speaker spotlight feature, Kirsty provides us with insight on how social listening ties in to creating an exceptional experience for users and the biggest challenges organizations come across when it comes to customer contact and customer experience.