IQPC's Chris Archer interviews Ace Hardware Category Manager John Kittel to get a taste of what he'll be focusing on at the Pricing and Revenue Management Strategy for Retail Event this April 26-28 in Orlando. Kittel discusses the rising cost of goods, like metals and coffee, etc. and how it will affect the industry, as well as a range of potentional strategies he believes retailers should adopt, including how to differentiate themselves from their competitors.