How CRM Software Co. Sword Ciboodle is Keeping Up with the Joneses

Ian Henderson, Operations Director of CRM software company Sword Ciboodle discusses how they stay ahead of the game and what they're planning to implement in the future. Henderson discusses what kind of metrics they use to determine the success of their products and efficiency, as well as their new relationship with Sony Europe, and how Sword Ciboodle is starting to integrate social media.