CCW Executive Exchange March
December 09 - 10, 2020
Virtual Exchange
Inquire about Sponsorship
“Reader’s Digest is an iconic brand,” Doty notes. “We’re very fortunate
to have such an engaged and long-term loyal customer base. That’s
based on building an emotional connection and trust between
the customer and the brand. Especially today, it’s a one-to-one
relationship. Your customers and prospects make their decisions
based upon how they feel about you. That’s why reputation is so
important.”
to have such an engaged and long-term loyal customer base. That’s
based on building an emotional connection and trust between
the customer and the brand. Especially today, it’s a one-to-one
relationship. Your customers and prospects make their decisions
based upon how they feel about you. That’s why reputation is so
important.”
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