Julio Badin serves as Senior Vice President of Customer Experience at Dallas Fort Worth International Airport.

His responsibilities include Customer Experience, Consumer Insights and Analytics, Customer Programs, Terminal Experience and the Ambassador Program.

In his role, Badin provides strategic leadership to elevate DFW as a global airport innovator in customer experience.

His focus is on examining systems to reinforce a customer-centric culture and aligning operating realities of service within the Airports five terminals. By building relationships with key external constituencies and internal departments, Customer Experience supports and promotes DFW Airport’s strategic plan through end-to-end customer service.

Badin previously served The Walt Disney Company, where he was responsible for multiple lines of business at Disneyland Park. Over 18 years, he led different management teams, representing attractions, retail and food and beverage. Badin’s experience also includes transportation, parking and guest relations, with a strong background in brand standards and customer experience oversight.

Badin holds a Bachelor of Arts in Psychology from Kalamazoo College, a master’s degree in Health Services Administration from The University of Michigan – Ann Arbor and an Executive Master of Business Administration from Chapman University.