Andrea Jackson

Vice President, Experience and Design M&T Bank

Andrea Courtin is known as a user experience designer who likes to solve gnarly problems through human-centered design. She works with stakeholders who want to deliver on their company's vision by creating experiences that go above and beyond customer expectations and provide immediate value.

As an experience designer, Andrea brings a wide variety of people together, engage them in design research, and use their input to develop insightful solutions. She has used this process to redesign the internal call routing system for a Fortune 100 insurance company. As a result, call times fell by several minutes and the number of unnecessary transfers was cut in half.

Day 3 | April 25

9:30 AM KEYNOTE | The Customer Experience Chain: Stronger Training, Smarter Leadership, Better Results

In today’s fast-evolving landscape, a well-trained workforce isn’t just a nice-to-have—it’s essential for delivering exceptional customer experiences. But too often, frontline employees aren’t equipped with the right training, and senior leaders lack the insights needed to take meaningful action. This session explores how organizations can bridge the gap, ensuring employees are prepared to meet customer needs while leadership has the visibility to drive strategic improvements.


We’ll break down:

-The key training gaps that impact customer experience and how to close them

-How to ensure leadership has real-time, actionable insights to make informed decisions

-Practical strategies to embed continuous learning and customer-centric decision-making across all levels


By the end of this session, you’ll walk away with a blueprint for aligning employee readiness with executive strategy—so every touchpoint in the customer journey is seamless, efficient, and impactful.

Check out the incredible speaker line-up to see who will be joining Andrea.

Download The Latest Agenda