Face-to-face interaction plays a vital role in the banking relationship. With most customers able to do simple banking transactions on their phones, branches are redefining their role in consumer banking to complement—rather than compete with—the digital channel. The smart branch is a channel that combines the efficiency of technology with in-person financial guidance, giving a community-first approach to positioning themselves to earn customers’ trust, foster loyalty, and establish themselves as trusted advisors in their communities. This panel will discuss the potential to redefine and reassert the branch’s role in an era of digital banking, fueling revenue growth and customer acquisition.