Sasha is an award-winning Certified Customer Experience Professional (CCXP) with over 10 years of expertise in CX insights and enablement. As the country lead for the customer experience management practice at Capital One Canada, he leverages Voice of Customer insights and lean management principles to drive customer loyalty. Prior to Capital One, Sasha contributed to leading financial services institutions in consulting, account management and research roles. Sasha holds an MBA in Marketing and is a PROSCI Certified Change Management Practitioner.