As organizations increasingly leverage generative AI to enhance customer experiences, the foundation of success lies in a comprehensive data strategy. This roundtable will explore the intersection of AI readiness, data readiness, and the voice of the customer, providing a roadmap for organizations looking to unlock the full potential of AI-driven insights. Industry leaders will discuss best practices for structuring data ecosystems, ensuring data quality, and integrating generative AI to derive meaningful customer insights. Attendees will gain actionable strategies to build an AI-ready enterprise that prioritizes data governance, ethical AI use, and customer-centric decision-making.