With rapid innovation in technology, it’s easy to get distracted and lose sight of the people behind the screens. Too often, we treat technology as the goal instead of a means to enhance the way people interact with companies. This session explores how (new) technology allows for more human-centric digital experiences that drive business results.

• Unravel the paradox of progress in technology
• Discover how to humanize digital experiences with the use of GenAI
• Explore how technology can be a catalyst for creativity