James Ashworth

Vice President, Customer CARE Southwest Airlines

Day 1 | Wednesday

4:55 PM Keynote | Above & Beyond: Strive for Excellence in Service Modernization

Southwest Airlines is leading the way in redefining customer care by streamlining technology, empowering employees, and balancing innovation with execution. This keynote will explore Southwest’s Service Modernization initiative—a strategic program designed to create seamless, efficient, and human-centric support.


Learn how Southwest Airlines:

  • Modernizes systems to deliver a single, unified desktop experience for agents.
  • Leverages AI and automation to enhance agent efficiency and focus on complex, high-value transactions.
  • Balances resources between large-scale transformational projects and continuous improvement in customer care.

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda