DAY 3 | Execute for Scale


8:00 am - 8:00 am MDT Breakfast | The Breakfast Cantina

Wake up with flavor. Enjoy bold breakfast offerings and lively conversation to kick off your final day of insights and connection.

8:00 am - 8:45 am MDT CCWomen Networking Breakfast | Lead with Impact!

Sandy Ko Fonseca - Founder and Principal, Customer Contact Women, Customer Management Practice

Women in CX and leadership are shaping the future of the industry, driving innovation, and breaking barriers. This session brings together powerhouse women to share experiences, challenges, and strategies for career growth, mentorship, and navigating leadership in a rapidly evolving business landscape. Through candid discussions, attendees will gain actionable insights on how to advocate for themselves, lead with confidence, and foster inclusive cultures that empower the next generation of leaders.

img

Sandy Ko Fonseca

Founder and Principal, Customer Contact Women
Customer Management Practice

Take a few minutes to re-orient yourselves with today's itinerary. We will review any housekeeping items and updates.

img

Nicoletta Karpathios

Deputy Divisional Director, CMP Exchange
Customer Management Practice

8:45 am - 9:30 am MDT Workshop | Scale What Matters: Embedding Customer-Centricity Across the Enterprise

Molly Silverman - Chief Growth & Engagement Officer, YMCA of Metro Chicago
Brandon Austin - Vice President, Brand Engagement, YMCA of Metro Chicago

Creating great customer experiences isn’t just a frontline responsibility—it’s an enterprise-wide commitment. This workshop equips leaders with actionable frameworks to align departments, streamline execution, and scale CX strategies that put the customer at the center of every touchpoint. Learn how to drive consistency, collaboration, and customer-first thinking at every level of your organization.


- Operationalize customer-first principles across teams and functions.

- Break down silos and foster cross-departmental ownership of CX.

- Lead with alignment to deliver consistent, scalable, and seamless experiences.

img

Molly Silverman

Chief Growth & Engagement Officer
YMCA of Metro Chicago

img

Brandon Austin

Vice President, Brand Engagement
YMCA of Metro Chicago

Business Meetings

9:30 am - 10:30 am Business Meetings

Please check your 1:1 personalized itinerary located under "My Meetings" in the mobile app to see what's happening now.

Table Topics

9:30 am - 10:30 am Deep Dive | From Vision to Execution: Scaling CX Technology for Real Results

Strategy is only as good as its execution. This session dives into the practical realities of implementing and scaling AI, automation, and personalization technologies across customer operations. Learn how to prioritize initiatives, align stakeholders, and avoid common pitfalls — ensuring that innovation translates into measurable impact.


- Build scalable frameworks to prioritize and implement CX tech.

- Overcome change resistance and siloed execution with effective collaboration.

- Measure what matters: Define success and track ROI post-deployment.

- Real-world lessons from leaders who’ve successfully scaled GenAI and automation.

10:30 am - 11:00 am MDT Networking Break | Twists & Treats

One last sweet (and salty) send-off. Fuel up with fun snacks and final conversations before heading into the home stretch.

11:00 am - 11:45 am MDT Deep Dive | Agentic AI: The Next Frontier for Autonomous, Scalable CX

Brooke Lynch - Divisional Director, Digital, Customer Management Practice

Forget simple prompts—Agentic AI brings autonomous intelligence to customer operations. Go beyond ChatGPT as we explore how self-directed AI is reshaping CX, optimizing interactions in real time, and empowering agents like never before.


- Discover how Agentic AI enables real-time, autonomous problem-solving

- Transform agent workflows with adaptive, AI-powered insights

- Scale smarter with predictive engagement and intelligent automation

- Prepare your tech stack and teams for the future of AI-driven service

img

Brooke Lynch

Divisional Director, Digital
Customer Management Practice

12:00 pm - 12:00 pm MDT Exchange Concludes