Brooke Lynch

Divisional Director, Digital Customer Management Practice

Experienced senior production assistant with a proven track record in the news industry and conference/event planning sector. Plays a pivotal role in the conceptualization, development and execution of 25+ events across marketing, retail, procurement and financial industries.

DAY 2 | Innovate with Impact

8:00 AM Panel + | Future-Proof or Fall Behind: What CX Leaders Must Do Now

The pressure is on. Customers want instant, effortless, and personalized experiences—while leadership demands efficiency and growth. This panel brings together trailblazers redefining customer operations in real time. Discover how to align AI, data, and the human touch for maximum impact—and avoid being left behind in a rapidly evolving landscape.


- Leading CX transformation at scale—without breaking the business

- Navigating internal buy-in and tech overload: what’s essential, what’s not

- How top execs are driving adoption of automation, self-service, and analytics

- Avoiding the biggest risks in 2025 CX strategy

DAY 3 | Execute for Scale

11:00 AM Deep Dive | Agentic AI: The Next Frontier for Autonomous, Scalable CX

Forget simple prompts—Agentic AI brings autonomous intelligence to customer operations. Go beyond ChatGPT as we explore how self-directed AI is reshaping CX, optimizing interactions in real time, and empowering agents like never before.


- Discover how Agentic AI enables real-time, autonomous problem-solving

- Transform agent workflows with adaptive, AI-powered insights

- Scale smarter with predictive engagement and intelligent automation

- Prepare your tech stack and teams for the future of AI-driven service

Check out the incredible speaker line-up to see who will be joining Brooke.

Download The Latest Agenda