For years, self-service has been synonymous with call deflection. But as businesses evolve and customer expectations rise, the conversation has shifted from reducing contacts to optimizing the customer journey.

Join fellow industry leaders for an interactive session where we’ll challenge outdated self-service strategies and explore:

- When Automation Works (and When It Doesn’t)

- Self-Service’s Hidden Costs

- Personalization & Proactive Engagement

- Optimizing for Retention & Revenue