Tarak Shah

Learn about the evolution of customer experience and engagement in the pharmaceutical industry as the traditional sales-based model shifts into an account-based engagement model. As customer needs change, seamless coordination between sales, market access, payer-facing teams, and medical teams has become essential. We'll discuss how to leverage digital channels within an omnichannel framework to create cohesive and impactful customer interactions. Attendees will gain insights into aligning team efforts from each touchpoint of the customer journey and integrating these strategies to enhance customer experience.