Debbi Fields

Debra (Debbi) J. Fields epitomizes the American dream. From America's cherished tradition of humble beginnings, she
launched what has become one of the nation's most visible, successful dessert empires.

She is one of the few innovators and entrepreneurs to see their name become a product brand symbol of quality that is
known and revered worldwide. Few dream achievers (Ford, Edison, Bell among them) live to enjoy such well-deserved
acclaim.

Fields earned more than 25 years of entrepreneurial, operational and managerial experience in a company she built
(literally) from scratch. Founder, baker, chief cookie lover and former chairman of Mrs. Fields Cookies, a $450 million
company she founded in 1977, Fields has since sold her company, which is a market leader among fresh-baked cookie stores.

At the age of 20, Fields was a young housewife with no business experience. Yet, she had a dream, a recipe and a passion for sharing her chocolate chip cookies. She managed to do what most people considered impossible. She convinced a bank to finance a business concept which had never before been proven and which appeared on the surface to have little likelihood of success.

Fields wanted to open a chocolate chip cookie bakeshop and store. On August 16, 1977, Mrs. Fields Chocolate Chippery
opened its doors to the public in Palo Alto, California. Twenty-plus years later, Fields' role had expanded from managing one shop to supervising operations, brand name management, public relations and product development of her company's 600+ company-owned and franchise stores in the United States and 10 foreign nations.
Fields' personal values guide her role as a businesswoman. Her philosophy of excellence, stated in her motto of "Good Enough Never Is," is mirrored in a company that has earned a reputation for providing the best in product quality and superior customer service. She attributes her greatest success to her ability to relate to her customers and earn their lifelong loyalty.