Sasha Fard

Country Lead, Customer Experience Management Capital One

Sasha is an award-winning Certified Customer Experience Professional (CCXP) with over 10 years of expertise in CX insights and enablement. As the country lead for the customer experience management practice at Capital One Canada, he leverages Voice of Customer insights and lean management principles to drive customer loyalty. Prior to Capital One, Sasha contributed to leading financial services institutions in consulting, account management and research roles. Sasha holds an MBA in Marketing and is a PROSCI Certified Change Management Practitioner.

DAY 2 Tuesday | October 29

3:45 PM KEYNOTE | Employee Activation: Empower the Frontline to Utilize Customer Feedback

Organizations are undergoing transformation with AI advancement in every industry, increasing pressure to boost productivity and competition, driving faster innovation. Employees seek a say in business decisions, offering a unique opportunity for organizations to leverage their ideas and feedback, driving business change.

This is when employee activation becomes crucial. Join Sasha Fard to explore how organizations can encourage employees to generate and propose ideas and solutions to influence business strategies, develop customer solutions, improve productivity, and ultimately, empower the frontline to utilize customer feedback.

Check out the incredible speaker line-up to see who will be joining Sasha.

Download The Latest Agenda