Tom Foley

VP, Experience Designer Modus

Tom Foley has nearly 20 years of experience creating dynamic digital solutions for leading brands across healthcare, real estate, pharmaceuticals, financial services, and professional services. Known for his ability to translate business needs into impactful digital experiences, Tom brings a strong background in design and development.

Before joining Modus, he was the founding Product Manager at HealthTap, where he played a key role in securing Series B funding from top investors, including Eric Schmidt of Google. He also spent over four years at WeightWatchers.com as a Creative Lead and Senior Flash Developer, leading high-profile interactive projects.

DAY 1 Monday | October 28

3:30 PM MASTERCLASS | Design To Delight: The Value of Storytelling and Personalization

Elevate your CX strategy to drive meaningful impact across your brand. This session will explore how you can leverage advanced storytelling and personalization techniques to foster deeper emotional connections, boost loyalty, and differentiate your brand in a competitive market. Learn how leading brands in pharma, retail, transportation, and financial services are achieving this today.


Key Takeaways:

  • Discover how to architect a customer journey that sets your brand apart, reinforces customer trust, and enhances your competitive edge.
  • Gain insights into how narrative-driven approaches can transform routine customer interactions into memorable, brand-building moments, fostering stronger emotional engagement.
  • Leverage your data and customer insights to create personalized experiences that resonate across touchpoints, driving satisfaction and long-term loyalty.

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda