Amid a seemingly infinite number of sophisticated data-monitoring tools, it can be tempting – and sometimes easy – to lose sight of the point of your marketing campaign: customer engagement and satisfaction. Join this fireside chat with Linda Goldstein, CMO for one of the nation’s largest insurance companies, for an inspiring discussion about how to achieve your business objectives amid challenging market conditions, while staying true to the North Star of your brand purpose.

Linda Goldstein

Chief Marketing Officer, CSAA Insurance Group
AAA Insurer

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The influence of artificial intelligence and generative models (Gen AI) on how consumers experience brands is and will be nothing short of transformative. In this discussion, we will dive deep into how the emerging world of Gen AI is impacting today’s digital customer experiences, including how AI is revolutionizing direct, one-to-one personalization, unlocking new frontiers of creativity, transforming the customer journey, and driving innovation for brands in every industry.

Sponsored by: Wipfli

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The lunch will allow you to sit and dine with peers with similar focus areas for continued discussion and brainstorming.

In today’s digitally driven landscape, businesses face immense challenges in capturing and retaining customer attention amidst the noise. As traditional digital marketing becomes saturated, innovative solutions are necessary to stand out and create lasting impressions. Enter…postcard retargeting, a cutting-edge strategy that combines the best of digital and physical marketing to drive growth.

This roundtable discussion aims to bring together marketing experts to dive into the world of postcard retargeting and its potential to revolutionize digital engagement and fuel growth. This discussion will feature case studies that show the concepts of postcard retargeting, understanding how it complements existing online efforts to create a seamless and holistic marketing approach.

Sponsored by: Navistone

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Join us for an engaging roundtable discussion centered on harnessing the power of social media data to drive marketing success. Our conversations will span data unification challenges, customer acquisition and retention strategies, the transformative influence of artificial intelligence, and adapting strategies in a dynamic social media landscape. Together, we'll explore the integration of consumer intelligence and AI-powered research in product and service launches, while also addressing budget priorities amid economic shifts.

Sponsored by: Meltwater

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Marketers are focusing on delivering personalized experiences to customers. This involves using data analytics and customer insights to tailor marketing messages, offers, and recommendations based on individual preferences, behaviors, and demographics. This group discusses how Artificial Intelligence (AI) and Machine Learning (ML) can automate tasks, optimize campaigns, analyze data, and provide actionable insights for personalized experiences.