The Alaska State Troopers serve a vast geographical area roughly twice the size of Texas, with 400 active troopers, providing primary police protection and as the primary source of public safety dissemination. Moreover, many Alaska residents need access to high-speed internet and usual social media channels. Austin McDaniel, Director of Communications for the Alaska State Troopers, will discuss how he utilizes social channels and strategies to raise brand awareness for the Troopers both locally and at a national level and partners with local media outlets to fulfill the functions necessary to engage residents and local stakeholders and provide critical public safety information.