The average tenure of a CMO is 5.3 years, with most CMOs citing a mismatch between job description and actual responsibilities as the main factor for leaving their position. What is the role of the modern CMO in driving growth, and what are the critical skills today’s CMO needs to lead marketing efforts in organizations across industries effectively? How can senior marketing leaders establish reasonable expectations and objectives for their departments while maintaining the importance of marketing? Geoffrey Sanders will lead this discussion in which we will explore the ever-evolving role of the senior marketing executive.