Linda Goldstein leads all aspects of marketing, including digital marketing, brand management, marketing analytics, market research, customer-experience management, data strategy, and direct marketing. She was previously vice president of marketing channels and partners for CSAA Insurance Group, where she developed new marketing and analytics capabilities and led integrated marketing plans to support insurance growth for AAA club partners. Prior to joining CSAA Insurance Group, Ms. Goldstein had a 17-year career with Citigroup, where she held various senior executive marketing positions. She has a bachelor’s degree from Boston University and an MBA from Fordham University. She serves as president of the board of directors for Berkeley Humane.
Amid a seemingly infinite number of sophisticated data-monitoring tools, it can be tempting – and sometimes easy – to lose sight of the point of your marketing campaign: customer engagement and satisfaction. Join this fireside chat with Linda Goldstein, CMO for one of the nation’s largest insurance companies, for an inspiring discussion about how to achieve your business objectives amid challenging market conditions, while staying true to the North Star of your brand purpose.
Check out the incredible speaker line-up to see who will be joining Linda.
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