Generative AI is no longer a novelty for users - the newness is starting to wear off. So, has it lived up to the hype? Are CX leaders actually using it? Do customers want to use it?

Understanding whether or not a technology is worth the hype or not likely depends on the needs of your organization. In this session the CCW Digital Analyst team will share insights from their latest Market Study on the State of Generative AI. With real feedback from industry leaders, this report shares how organizations are using gen AI, where they see it adding value and what their plan is for implementation and long-term success.

Join CCW Digital Analysts Brian Cantor and Brooke lynch as they unpack:

• New research on generative AI in the contact center
• Insight on how to seamlessly integrate it into your tech stack
• 3 key areas that generative AI will support