At a time where AI is everywhere, it can be daunting to know where to begin. Yet, there is an immense pressure to keep up, innovate and remain competitive. This leaves organizations in a difficult position, make sweeping changes and hope for the best or sit behind and watch others get ahead while they wait to vet new technology. In the contact center of 2030, staying ahead will be the only viable option.

Suma Kumaraswamy, Senior Director, Head of OMB Digital Products at First Tech Federal Credit Union, shares her insights on leading rapid innovation. By prioritizing a culture of experimentation, organizations can feel confident with technology decisions and build tools that align with their customer needs.

This session will also discuss:

• How generative and agentic AI is enhancing self-service
• Strategies for empowering your teams to experiment with AI and synthetic data
• Predictions for the future of experiences and AI