Christopher Whitley

Data is everywhere—but turning it into meaningful, actionable insights remains a challenge for many organizations. Join us to unpack how cutting-edge customer analytics, audience identity models, and generative AI are reshaping how companies harness data. From lookalike audience segmentation to dashboarding innovations and AI-powered automation, this session will explore the tools and techniques driving smarter decision-making.

Discover how media and advertising platforms are navigating fragmented data landscapes, leveraging third-party partnerships, and optimizing cross-platform measurement. Plus, get an insider’s take on the biggest hurdles in data integration and the future of AI-enhanced analytics. Whether you’re looking to refine your customer intelligence strategies or understand what’s next in audience targeting, this session will deliver valuable insights for leaders across industries.

Expect a dynamic discussion on:

The evolution of customer analytics in an increasingly fragmented media environment

How AI is transforming measurement, campaign optimization, and dashboarding

Overcoming challenges in data accessibility and cross-platform analysis

What’s next: The rise of generative BI and AI-powered insights

Get ready to rethink how you approach customer data and drive smarter, more impactful business decisions!