Drew Denardo

Data is everywhere—but turning it into meaningful, actionable insights remains a challenge. Organizations today must navigate fragmented data landscapes, evolving customer behaviors, and the balance between AI-driven automation and human insight. This panel will explore how cutting-edge customer analytics, audience identity models, and generative AI are reshaping how companies harness data while integrating traditional techniques like surveys and direct customer feedback for a more holistic approach. Join industry leaders as they discuss:

• The evolution of customer analytics in an increasingly fragmented media and business environment.

• AI-powered automation and dashboard innovations for real-time decision-making.

• Gamification and behavioral data—using incentives and engagement strategies to drive action.

• Balancing old-school techniques (surveys, direct feedback) with AI and automation for a complete view of customer sentiment.

• Challenges in data accessibility and cross-platform measurement—and how companies are overcoming them.

Expect a dynamic discussion on how to blend human insight with AI-driven efficiency, rethink customer data strategies, and drive smarter, more impactful business decisions.