Gina Williams

Customer expectations are evolving—are you keeping up? Organizations that successfully integrate voice of the customer insights and customer data into their strategy don’t just react to change—they anticipate it. Too often, data is collected but not effectively used to shape the customer journey or inform long-term strategy. By connecting insights to action, businesses can uncover pain points, identify opportunities, and create experiences that drive loyalty and growth.

Key takeaways:

From Data to Strategy – Turn customer insights into a roadmap for business growth and innovation.

Journey Mapping with Impact – Use data to uncover friction points, optimize touchpoints, and create seamless experiences.

Predictive Insights – Move beyond reactive metrics to anticipate customer needs and behaviors.

In this session, we’ll explore how to move beyond traditional feedback loops to build strategies that are not only customer-driven but future-ready.