Kimberly Newman

This session will focus on how advanced customer analytics and segmentation strategies are being used to enhance client relationships and improve marketing effectiveness. The discussion will cover how integrating detailed client data—such as demographic information, product ownership, and life-stage events—helps organizations understand their customers more deeply. We will also explore how predictive modeling, propensity models, and targeted campaigns can optimize customer retention and marketing spend. Additionally, the session will address challenges in data integration and siloed systems, and how overcoming these obstacles can provide a more holistic view of the customer journey. Attendees will gain practical insights into using analytics to drive smarter, more personalized marketing strategies that deliver measurable business results.