Kimberly Newman

To engage the next generation of customers, organizations are leveraging advanced analytics and segmentation to deliver hyper-personalized experiences. This session explores how integrating demographic insights, product ownership, and life-stage data enables smarter targeting and deeper relationships. Discover how predictive modeling and propensity strategies optimize marketing spend while unlocking growth across customer tiers. Learn how to break down data silos for a 360-degree customer view and adapt products and messaging to attract Gen Z. Plus, explore the evolving role of AI in shaping the future of client marketing. Walk away with data-driven strategies to boost retention, engagement, and long-term business success.