Michael Nevski

The presentation will provide insight into the factors that may influence changes—positive or negative—to consumer behavior throughout the remainder of the year and into 2026. Specifics include a next-level analysis of the “confrontational consumer,” a topic introduced in the spring presentations, as well as more in-depth research on early adopters of GenAI technology—including their use cases, preferences, and what all of this means for the future payments landscape. Additionally, the presentations will include an update on consumer confidence trends and insight into pressures consumers face.

Bullet points

• Consumer Confidence: Declining trends and economic pressures impacting purchasing behaviors through 2025-2026

• Confrontational Consumer: Emerging consumer segment characterized by more assertive, activism-driven purchasing decisions and brand interactions

• GenAI Adoption: Early technology adopters' preferences, use cases, and potential transformative impact on consumer engagement and payments landscape