Brooke Lynch is the Divisional Director for CCW Digital. With a background in television news and production, she’s worked across industries covering B2B marketing, procurement, and finance events. Her current work highlights challenges and opportunities for customer experience and contact center leaders, with a recent focus on e-commerce, retail, and technology. Brooke studied journalism at the University of Wisconsin-Madison and held positions at Fox Business in Development and as a college associate on Countdown to the Closing Bell.
The customer and employee experience are always intertwined. To deliver exceptional experiences, leaders must ensure their frontline is prepared and eager to connect with customers.
By monitoring experiences and managing workflows, brands can expand their reach and ensure their contact center is fully equipped to navigate experiences in 2024 and beyond. Further, by taking the pulse of CX trends, organizations can pinpoint what customers want next, attract modern customers and shift expectations for the future.
Experience management empowers leaders to connect experiences and offer an all-encompassing experience for customers, no matter the circumstances.
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