Lead With a Story

When you need to set a vision for your organization, or get people to think more creatively, or give tough feedback, or lead change, or make recommendations that really stick, or inspire your team, or define the culture and values in your group, you'll have the most success if you use a story instead of just bossing people around, according to speaker Paul Smith, a consumer research executive at Procter & Gamble and author of the best selling book "Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire."

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