One Marketer's Journey to Useful Modeling
Albina Kehoe, Director of Database Modeling, implemented a multi-step process to overcome the top three customer intelligence and analytics challenges at Cord Blood Registry:
1. Minimum information on top of the funnel
2. Very small number of positive incomes
3. Limited time to collect engagement data
1. Minimum information on top of the funnel
2. Very small number of positive incomes
3. Limited time to collect engagement data
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