The Age Gap: Are You Meeting the Needs of All Generations?
According to new findings from Nielsen, industries are largely unprepared to meet the needs of aging consumers. Across brand marketing and advertising, fast-moving consumer goods retailing, finance, housing, transportation and other industries, this latest research sheds light on significant gaps between the products and services currently available and what consumers say they need for their health and well-being in the “golden” years.
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