Tuesday, August 23rd, 2016

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No matter what the industry or progression on the analytics maturity journey, the contingency of a successful customer analytics program is tied to a thorough understanding of business objectives. In spite of the increasing access to high quality customer data, it’s all futile without accurate frameworks to produce actionable insights. In building a customer-focused enterprise, tightly organizational alignment needs to take precedence.

Key Takeaways:
• Management before measurement: Setting clearly defined business drivers
• Identifying which investments to prioritize in yielding high quality data
• Pick your players: identifying the correct technical operations and analytics partners to champion your customer-focused initiatives

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The unprecedented demand for analytics has created more opportunities geared toward data leaders.With rapid technological advances and applied analytics uses, we’re able to leverage robust datasets to develop strong customer insights. Regardless, in keeping up with the speed of change, knowing where to devote time and what trends to incorporate has never been more of a challenge. Based on extensive research pulled from a diverse network of analytics leaders, this session will address the pressing themes and predictions organizations can utilize to drive customer-centric leadership.

Key Takeaways:

· Improving the value of analytics with benchmarks related to insights and customer service

· Equipping your data talent with business acumen and career development programs

· Exploring new trends and investments in cloud utilization and cognitive technology

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As big data becomes a strategic business asset, it is predicted that through 2019, 9 out of 10 organizations will have a Chief Analytics Officer. In effectively maneuvering data across several business units, the CAO is in the driver’s seat, leading organizations to extract customer insights and deliver enhanced customer service. This presentation will go over the CAO’s role as a cross-functional strategist, as well as the power this leader has in accelerating topline growth.

Key Takeaways:
• Examining the impact of the CAO in centralizing cross-functional business units
• Overcoming internal challenges: breaking down organizational bottlenecks through effectively maneuvering critical resources
• Leveraging the role of CAO to improve outcomes and identify opportunities for product and pricing innovation

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The Internet of Things, or IoT, has rendered it possible to make products the earpiece for your customer’s story. Through connected intelligence solutions, one is now able to generate immeasurable value through: correlating data streams, analyzing customer trends and measuring business activities, all in real-time. In spite of these rapid advancements, a big gray area exists for organizations who are reluctant to harness the IoT transformation. Learn from a change agent’s perspective on how we can deploy IoT analytics to create transformational initiatives and bring new products to market.

Key Takeaways:
• Insight on how to leverage data from IoT to create revenue-generating products and services for customers
• Hear best-use cases of Stanley Black & Decker’s use of connected technology through a span of verticals-- healthcare, retail, and physical security
• Be the change agent: Piloting an enterprise analytics strategy in an IoT World

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Meet with your fellow data warriors during our lunch and learn informal meet ups. .Choose from Open Networking luncheon tables or those set aside for Industry-Specific networking listed below.

• Financial Services
• Consumer/Retail
• Software & IT
• Travel & Hospitality
• Healthcare
• Media
• Energy & Utilities
• B2B/Industrials

We all wish that we had a crystal ball to see the future, especially with regards to customer purchase decisions, as well as future needs. Unfortunately, predictive, data mining and other analytic approaches, have at best, provided a cloudy view of the future. Resolving these challenges with precision in mind, we're introducing PredictiveCX, the industry’s first full-featured predictive analytics solution to anticipate actions your customers will take and needs that they have – without even having to ask.

Key Takeaways:
• Increase the value of your customer data to improve customer retention efforts and grow customer relationships
• Apply insights to your entire customer base – at the individual level
• Proactively recover at-risk customers

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This talk will focus on one application that has kept thousands of customers in their cars while generating millions of dollars in profit. Toyota Financial Services developed a unifying framework for data management, prescriptive modeling, forecasting, and optimization. The lessons Toyota learned can help other companies on their journey from predictive to prescriptive analytics.

Key Takeaways:
• The importance of fitting analytics into the corporate culture
• The benefit of bringing analytics to the people closest to the customer
• How analytics transcends IT and involves numerous stakeholders

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Today’s empowered customers have high expectations of products and brand experiences. How do you leverage customer feedback to spur product innovation within your company? How do you engage customers in prioritizing where you invest next, how you price your products, and how you create marketing and collateral? Go beyond the guessing game, and use data to connect with your customers.

Key Takeaways:
• Data-Driven insights to spur meaningful connections
• Customer-centric approaches to tailor product pricing, innovation, and external messaging
• Best practices and solutions to engage the customer in innovation—and designing the future with you

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