Retail, Marketing and Customer Analytics

As companies worldwide have been building up their datawarehouses and analytical capabilities for several years now, many marketingand CRM managers would theoretically have at their disposal enough tools to geta better understanding of their customers. But do they know how to achievethis? What are the challenges?

This group provides a platform for experts to discuss Retail,Marketing and Customer Analytics. It shall offer questions and answersto all the issues people interested and involved in the area may encounter,such as concepts and methodologies, applications, algorithms, models,challenges, cultural aspects, etc.