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August 22 - 24, 2016
Hilton Tower Hotels, Austin, TX
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Andrea Lopus Cardozo, Head of Consumer Insights at Pandora

Andrea Lopus Cardozo


Head of Consumer Insights
Pandora

Andrea Lopus Cardozo is the headof Consumer Insights for the Brand and Product Marketing department at PandoraMedia.  She and her team conduct avariety of research including brand equity tracking, product concept testing,ad effectiveness tracking and other studies. Previously, she spent seven years in the Consumer Insights department atthe Clorox Company supporting the International, Innovation and New Businessteams.  Andrea has an MBA in Marketingfrom the Wharton school at the University of Pennsylvania and a BA inPsychology from the University of California, Berkeley.

 

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Tuesday, August 23rd, 2016

Saturday, April 7th, 2018

13:45 Narrowing the Insights to Action Gap

Senior executives and other cross-functional partners show varying degrees of buy-in when it comes to Consumer Insights. Even though Consumer Insights will always be one of many considerations in solving a business problem, successful market researchers can ensure that their insights are seen as a key input for corporate decisions rather than just a “nice to have.”

Key Takeaways:
• Involve key stakeholders early in the process
• Focus on high-level implications rather than excruciating details for most audiences
• Deliver a clear point of view. Caveats and “buts” can go in the appendix