August 22 - 24, 2016
Hilton Tower Hotels, Austin, TX
Eric Daly, Vice President of Global Reporting and Analytics at Sony Pictures Entertainment

Eric Daly


Vice President of Global Reporting and Analytics
Sony Pictures Entertainment

Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda

Wednesday, August 24th, 2016

Monday, May 7th, 2018


08:45 Demystifying Predictive Analytics to Yield Actionable Inferences, Drive Change and ROI

With terms like deep learning and artificial intelligence, predictive analytics is immeasurable to many of us. Yet, predictive tools are ubiquitous in today’s data-centric marketplace. What was once shrouded in mystery in the domain of data scientists, it’s now emerging as a way to prescribe business outcomes.

Key Takeaways:
• Recognizing how these tools and statistical models work to drive the customer journey and elevate their experience
• Best case examples of using Predictive intelligence in the entertainment industry
• How investing in these tools can enhance significant return on investment