Jim Porzak

Former Senior Director
Minted

Jim Porzak is a semi-retired data scientist specializing in data-driven customer insights. In 2015 he was primarily engaged by Lynda.com (a LinkedIn company) working with the marketing, product, and content teams. Past experience includes Minted.com, Ancestry.com, Responsys, LA Times, 24 Hour Fitness and Sun Microsystems, to name a few.

Jim specializes in using customer behavioral and demographic data to predict propensity to purchase and/or churn, do uplift modeling, segment customers based on cluster analysis, and do routine marketing analytics. Jim is very active in the open-source community – particularly in R-the open-source software environment for statistical computing and graphics. He is a frequent speaker at conferences in the US & Europe.
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Check out the incredible speaker line-up to see who will be joining Jim.

Download The Latest Agenda

Wednesday, August 24th, 2016

Monday, May 7th, 2018

14:00 Data Structures for Customer Insights: Empowering Business Analysts and Data Scientists

Data which can be used for customer insights comes from a variety of sources, is often cluttered with operational system noise, and can be of dubious quality. Enabling business analysts and data scientists with a single source from which to derive the truth has enormous benefits. The trick is make the data 1) analyst ready, 2) complete at different levels of abstraction, and 3) model customer decision points.

Key Takeaways:
• Eliminate the noise from operational data
• Aggregating data to multiple levels of abstraction works for product and subscription businesses
• Making sense of unstructured data: Front line business analysts can answer their own ad hoc questions when given carefully structured data