John Carter

Chief of Analytics & Business Insight
Charles Schwab

John Carter is Senior Vice President of Analytics & Business Insight at Charles Schwab. In this role, he’s responsible for leading the strategic organization that leverages data, analytics and research to drive company growth and client loyalty across all business units at Schwab.

John has extensive background in analytics and information services, and is widely known as an expert in data, database marketing, segmentation and predictive analytics. Prior to joining Schwab, John was Chief Data Officer at Equifax, Inc. where he had global responsibility for data strategy, data acquisition, data quality and analytics. During his career, he’s held senior level positions at Acxiom, Responsys, Citibank, Strategic Mapping and Donnelley Marketing.

John is a member of the American Statistical Association and received his Ph.D. in Statistics from the University of Connecticut.

Check out the incredible speaker line-up to see who will be joining John.

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Tuesday, August 23rd, 2016

Saturday, April 7th, 2018

09:00 Aligning Customer Analytics Investments to Key Business Drivers

No matter what the industry or progression on the analytics maturity journey, the contingency of a successful customer analytics program is tied to a thorough understanding of business objectives. In spite of the increasing access to high quality customer data, it’s all futile without accurate frameworks to produce actionable insights. In building a customer-focused enterprise, tightly organizational alignment needs to take precedence.

Key Takeaways:
• Management before measurement: Setting clearly defined business drivers
• Identifying which investments to prioritize in yielding high quality data
• Pick your players: identifying the correct technical operations and analytics partners to champion your customer-focused initiatives