August 22 - 24, 2016
Hilton Tower Hotels, Austin, TX
Mohammed Chaara, Director of Customer Insight Center of Excellence, Strategy and Analytics at Lenovo

Mohammed Chaara


Director of Customer Insight Center of Excellence, Strategy and Analytics
Lenovo

Check out the incredible speaker line-up to see who will be joining Mohammed.

Download The Latest Agenda

Wednesday, August 24th, 2016

Monday, May 7th, 2018


13:15 Mining the Voice of the Customer into Actionable Insights

The roadmap to customer-centricity demands organizations to prioritize analytics that drive business growth while improving the customer experience across interactive touch-points. Through leveraging text, social, and mobile analytics, organizations can effectively yield customer insights to build customer engagement and inform new products and brands. Nonetheless, being a great listener of the customer amid all the noise still serves as a major business challenge. This session will go over the techniques and benefits to effectively deploy the Voice of Customer into action.

Key Takeaways:
• Tools and techniques infuse a customer-focused philosophy
• Mining VoC Data to improve the overall customer satisfaction
• Leveraging Voc to influence product innovation