The rise of human-centric AI is transforming customer experience (CX) across industries, offering businesses unprecedented opportunities to personalise interactions, enhance operational efficiency, and foster customer loyalty. As organisations navigate this shift, the challenge lies in leveraging AI to create seamless, empathetic customer journeys while maintaining a competitive edge in a rapidly evolving market. This roundtable will provide an opportunity for Contact Centre and CX leaders to share insights, best practices, and strategies for incorporating AI into their CX operations.