Many organizations have traditionally viewed each interaction a customer had with a brand as exactly that, a single inquiry, ticket, or conversation. However, businesses today need to view each interaction with a consumer as an opportunity to improve customer lifetime value (CLV).

Customer experience management today encourages a shift in the way people think about interactions, and how they contribute to the customer experience, as well as the revenue and success of the organization. This report will show you how.

Featuring CCW Digital’s latest research and analysis, as well as first-hand insights from:

• Micah Solomon, Bestselling author, Forbes contributor, “The World’s #1 Customer Service Turn-around Expert” by Inc. Magazine
• Mark Ungerman, Director, Product Marketing NICE CXone
• Dan Gingiss, Bestselling Author, Former CX and Social Media Leader at McDonald’s Discover and Humana
• Jon Picoult, Founder of Watermark Consulting, Author of “From Impressed to Obsessed”
• Shep Hyken, NYT and WSJ bestselling author, Customer Experience and Customer Service Expert
• Raja Rajamanner, CMO, MasterCard, Business Insider’s 25 Most Innovative CMO’s in the World