Dominique Rose Van-Winther

Chief Executive Officer Final Upgrade AI

Among her many executive & advisory roles, Dominique’s AI business is consolidated within Final Upgrade, a thought leadership, training & AI-powered consultancy. Final Upgrade also provides marketing & communications solutions, matching needs of businesses & agencies alike to optimize while using AI to simultaneously deliver quality & quantity results. She is a seasoned marketing & communications consultant with a strong tech foundation, bringing over two decades of experience leading operations & teams at global premier consulting firms, including within IPG, McCann WorldGroup & WPP, as well as having run D-Central, her own AI, high-end bespoke consultancy, & previously also led Asia-Pacific for The Hoffman Agency, the renowned global tech-focused integrated marketing communications agency globally headquartered out of Silicon Valley. Dominique is a public speaker on AI, having trained & spoken in front of thousands in the past year alone. She has focused on helping companies to build their AI strategy & upskill executives, with certifications in AI Strategy & Governance (UPenn) & IBM’s AI Program. Dominique also serves as a Non-Executive Director for Synthar, a subsidiary of Trispectra AI, & an investor in numerous deep tech, AI, blockchain & other tech ventures. Dominique's commitment to cutting-edge technology is evident in her early advocacy & investment in the crypto & blockchain space since 2013. Her strategic insights & advisory roles have benefitted a range of emerging deep tech startups, including DayAway (Web3 experiences), CantorSpace (content creators blockchain platform), GarageXYZ (Web3 car club), & Meta1 Network (cloud gaming infrastructure), among others. In addition, she serves as the Co-Founder & COO of the Blockchain & Cryptocurrency Association of Singapore (BCAS), reflecting her ongoing commitment to the blockchain & cryptocurrency sectors. An expert in building teams & the operations to drive strategic work – with a skin-in-the-game approach for established large entities to small, nimble startups. Dominique is a strategist & geek at heart, driven by her passion for innovation, entrepreneurship, & nurturing exceptional talent. A Danish-American, she has lived & worked in France, Russia, Hong Kong, Thailand & Singapore.

Main Conference Day 2 - Thursday, 18 July 2024

1:20 PM Elevating the Customer Experience: Merging Tech with Human Touch for Unmatched Engagement and Satisfaction

  • Revolutionizing engagement: what cutting-edge tech is shaping today’s customer interactions. 
  • What companies are ahead of the game in customer contact? 
  • Changing direction, lets talk about the sapiens in the room. Looking beyond external products, what do you know about today’s personal tech and what it can do, and how can you and your teams use it daily? 


Post-Conference Workshop Day - Friday, 19 July 2024

10:35 AM Breaking AI Genius Gridlock in Customer Contact: Supercharge Customer Interactions with Cutting-Edge AI

Think you know AI? You likely aren’t doing it right. Join us to cut through the AI clutter, conquer information overwhelm, & take real steps to supercharge your customer contact with AI. We are product agnostic, so let us show you the power behind the best tech out there.


  • Revolutionising Customer Contact with AI: Discover how AI is changing the game beyond chatbots. Get the lowdown on cutting-edge tools like avatars for personalised customer interactions, AI-driven customer calls, & smart automation systems. · 
  • Cracking the AI Genius Gridlock: We’ll slice through the buzz & get to the good stuff. Learn how to use leading AI technologies in your everyday life, not just for writing, but research, financial analysis, & even some of the really fun stuff out there. · 
  • AI Tools in Action: See how advanced chatbots are going to transform customer experiences, & what you should know about how they can be your best ally, learning & improving to keep up with customer needs. · 
  • Success Stories That Inspire: No fluff, just the real deal. We’ll showcase companies that are already utilising AI for customer contacts, & we’ll give a window into their secret sauce. Learn how to use AI internally to help your teams answer questions they need to service customers or do their job. · 
  • Interactive Experience: Jump into live demos & interactive sessions. Watch AI tools in action & see firsthand how they can revolutionise your customer contact strategy.

1:40 PM Thriving with AI: Transforming Customer Contact for the Future - Empower Your Teams & Company & Stay Ahead with the Latest Tech

Equip companies with the tools & strategies to embrace AI, stay ahead of the curve, & transform customer contact functions. Where do you start with your company’s transformation, how do you empower your teams to use the latest & greatest, & stay ahead of the curve with new tech.


  • AI Transformation Blueprint: Explore the difference between proactive & reactive AI adoption. Get the scoop on what makes a winning AI strategy & how to bring tools into your business.
  • Cutting-Edge Tools & Tactics: Dive into must-have AI tools for conversational interfaces, building chatbots, & cognitive computing. Hear our take on success stories from leaders, including AI for predictive customer service & personalised experiences. · 
  • Real-World Success Stories: Deep dive into real-life examples of AI triumphs. Learn who’s leading the pack & why they’re winning, with detailed breakdowns of their AI tech stacks & implementation strategies. Examples like how Klarna replaced 700-customer service agents with AI, & customers were over the moon about the change. Or what Oscar did on automating insurance claims that resolved 50% of escalations. · 
  • Planning for AI Success: Map out how AI can revolutionise your contact center, support, & service functions. Join an interactive planning session to visualise AI in your business. · 
  • Interactive Experience: Dive into live demos & hands-on sessions. See the power & potential of AI tools up close & personal, & learn how to make them work for you.

Check out the incredible speaker line-up to see who will be joining Dominique.

Download The Latest Agenda