Felicia Cao

Head of APAC Contact Centre Operations Business Operations, Singapore The Lego Group

Felicia is a seasoned professional with extensive background in managing contact centers across diverse industries. She is currently the Head of APAC Contact Center Operations at The LEGO Group. With a keen focus on operational excellence and customer-centric strategies, she has led multicultural teams through intricate changes in today’s complex global landscape. Her dedication to driving employee motivation and engagement has resulted in high-performing teams that consistently exceed expectations. Her customer-oriented approach has enabled her to implement innovative strategies for service enhancement while optimizing resources effectively. As a leader, Felicia is known for her ability to inspire and empower others, fostering a culture of continuous improvement and operational efficiency. With dynamic insights and strategic vision, Felicia offers valuable perspectives on leadership, team dynamics, and customer experience in the modern business landscape.


Main Conference Day 1 - Wednesday, 17 July 2024

9:00 AM Fireside Chat: Advisory Board Speaks! What Keeps Customer Contact Leaders Awake at Night?

  • Predicting evolving customer expectations – and trying to go above and beyond
  • Making personalised interactions with customers a reality in customer support hubs
  • Delivering the best possible service through Human-AI collaboration 

Check out the incredible speaker line-up to see who will be joining Felicia.

Download The Latest Agenda