Jackson Tan

Associate Director, Strategy & Transformation, Customer and Marketing, FairPrice Group FairPrice Group

Jackson Tan is a seasoned strategist with a rich background in digital transformation and AI, particularly in enhancing customer experience. With over 15 years of experience, he has honed his expertise at institutions like Google, Accenture Strategy, and the Prime Minister’s Office of Singapore. An INSEAD MBA graduate, Jackson has lived and work in Singapore, China and the US. Outside of work, he's an avid underwater photographer.

Main Conference Day 2 - Thursday, 18 July 2024

2:50 PM Leveraging Machine Learning and Data Analytics for Insights to Enhance Proactive Customer Engagement

  • Utilising machine learning models and analytics to gain insights into behaviour, preferences, and potential pain points
  • Identifying patterns and trends in customer interactions to predict potential issues and proactively intervene before they escalate
  • Developing predictive models to anticipate customer needs and offer personalised support and recommendations

Check out the incredible speaker line-up to see who will be joining Jackson.

Download The Latest Agenda